Rewriting cancer
This advertisement feature series, produced for UICC by BBC StoryWorks Commercial Productions, aims to dispel myths, aims to dispel myths and showcase advancements in cancer prevention, treatment, and care through the lens of people with lived experience.
Protecting communities
How education and early detection can help cancer outcomes
How AI is helping screen for breast cancer
Janet, a seasoned breast cancer radiologist was an AI sceptic – until an AI scan revealed a cancer she hadn’t picked up on. Now, she and her team are supported by AI to maximise the effectiveness of breast cancer screenings. Produced for DeepHealth.
The island nation connecting women to care
Nanise is the first ICGS-trained gynaecologic nurse in Fiji and the Pacific Islands, where women have previously had limited access to gynaecologic cancer care. See how she is setting an example to those around her and is advocating for women on the island. Produced for International Gynecologic Cancer Society.
Living with a rare disease
When Sydney was a teenager, she was diagnosed with Tenosynovial Giant Cell Tumour (TGCT), a rare disease which has shaped her life in many ways. See how her journey brought her to establish a patient advocacy group - and how these networks can provide support to people living through health challenges. Produced for Deciphera Pharmaceuticals.
The breast cancer screening bus
Rhonda works on a special bus – a mobile mammography unit that travels to rural communities. Discover how this service is helping women across the United States seek screenings and hopefully detect breast cancer earlier. Produced for Corewell Health.
The blood test innovators
When Zouh’s uncle died from stomach cancer, he became determined to make a difference in earlier cancer detection. Meet the three passionate innovators who created a gastrointestinal blood test, giving people more options for cancer screening. Produced for Mirxes.
Closing the gap
Transforming access to cancer care
The sanctuary offering emotional support
When Maria lost her teenage brother to a brain tumour, she and her mother turned their grief into a thriving support system for people and families living through cancer. From art and physical therapy, to attending chemotherapy appointments, see how Fundación Donde Quiero Estar helps guide people through the tough journey of navigating cancer treatment. Produced for UICC.
Developing more accessible treatments
Single mother Dolly’s fast-paced career was brought to a halt when she received a stage three cancer diagnosis – adding pressure to her ability to support her family and manage her health. Meet the team exploring biosimilars as a treatment that could help bridge the gap between patient access and affordability. Produced for Biocon.
The neighbourhood’s helping hands
Historically, those seeking cancer treatment in Bermuda would need to travel overseas – so when Malcom was diagnosed with prostate cancer, he was grateful to have the option for local treatment. Discover how cancer care is becoming more localised – and how the community is helping to fund the cost gaps in a bid to ensure no one is left behind when seeking treatment. Produced for Bermuda Cancer and Health Centre.
Redefining care
Improving and innovating how cancer is treated
The expert pain-relievers
When Karla’s peaceful retirement plans were disrupted by her cancer diagnosis, she struggled to navigate daily life with her painful symptoms. Find out how interventional oncology is providing some people with non-invasive treatments to manage their cancer, in a bid to support their body and boost their quality of life. Produced for Society of Interventional Oncology.
Connecting people to clinical trials
Since losing her father to cancer, Madeline’s belief in the power of clinical trials has spurred her on to champion them for people seeking treatment. See how awareness is being raised of clinical trials, empowering eligible people with more options. Produced for Citeline.
