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Rewriting cancer

This advertisement feature series, produced for UICC by BBC StoryWorks Commercial Productions, aims to dispel myths, and showcase advancements in cancer prevention, treatment, and care through the lens of people with lived experience.

Two people stand side by side outdoors near a shoreline at sunset, looking toward the horizon. The scene is warmly lit with soft golden light and a partly cloudy sky. In the foreground, one person wears a sleeveless dark top and short hair with earrings, while the other wears a light purple floral-patterned dress with hair pulled back. In the background, there are palm trees and what appears to be a marina or moored boats, slightly out of focus, creating a calm coastal setting.

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A systemic shift to people-centred care to help close the health equity gap

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The antibody-drug conjugates targeting cancer cells with increased accuracy

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Tags Rewriting Cancer BBC StoryWorks