Breast Cancer Awareness Month

Woman dressed in pink holding a pink ribbon, symbolising breast cancer awareness month

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month has been celebrated every October since the nineties. It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health and the importance of  screening for the early diagnosis of breast cancer, now the most commonly diagnosed cancer globally.

How is UICC engaging with Breast Cancer Awareness Month?

On the occasion of this year's Breast Cancer Awareness Month, UICC is:

Discover UICC’s Breast Cancer Programme and its past activities and events for breast cancer control.

Call for Applications for Project ECHO Breast Cancer Control Course, photo (c) Sarah Cervantes Unsplash

What are key messages to share?

UICC has prepared ready-made social media messages and posts to help our members and the cancer community raise awareness during Breast Cancer Awareness Month.

Breast Cancer Awareness Month ready-made social media messages

Despite being the most prevalent cancer in the world, estimates suggest that by 2025, 2.5M women worldwide will die from #BreastCancer. Find out more this #BreastCancerAwarenessMonth. @uicc @who #GBCI  

#BreastCancer accounts for 1 in 4 cancer cases in women. How will you help raise awareness this #BreastCancerAwarenessMonth? @uicc @who #GBCI  

To tackle the growing #BreastCancer burden, improvements need to be made in access to early detection, timely treatment and care, palliative & survivorship care, and comprehensive data collection through robust #cancer registries. @uicc @who @GICR_IARC #GBCI   

Every 50 seconds, somewhere in the world a woman dies from #BreastCancer. Improvements must be made in access to early detection, treatment, palliative and survivorship care, and comprehensive data collection. @uicc @who #GBCI  

Since the 1980s, there has been a 40% reduction in #BreastCancer mortality in high-income countries. This has yet to be achieved in the majority of low- and middle-income countries. @uicc @who #GBCI 

To reduce #BreastCancer mortality, national cancer control plans must be based on 3 pillars:  

  • health promotion and early detection 
  • timely diagnosis, and 
  • comprehensive breast cancer management. 

@uicc @who #GBCI 



UICC members during Breast Cancer Awareness Month

asian women doing a virtual fitness exercise session for breast cancer awareness month.

"Dance together! Build a record!" : Virtual Fitness Exercise Challenge (GCBCOA's Breast Cancer Awareness Month campaign)

Discover Breast Cancer Awareness Month campaigns from UICC members, from October 2021. They aimed to raise awareness around breast cancer through multiple channels and regions:

  • In China, the Global Chinese Breast Cancer Organizations Alliance organised the hybrid event “Building lives with miracles” (with translation in English) and they intended to break a world record with a fitness challenge.
  • In Ivory Coast, Hope Life organised Slam Rose, a contest of urban poetry to grow awareness about breast cancer in the younger population.
  • In Egypt, Baheya lit the pyramids in pink and launched the “30 days in Pink” campaign.
  • In Mexico, Fundación CIMA launched a virtual sportive event in which participants could walk, run, swim, bike and more, to support breast cancer patients.
  • In Lebanon, the Bread Exam is a bread recipe that implicitly teaches women how to self-check for breast cancer.

To learn how to design messaging and campaigns that appeal to the public based on design-thinking principles and hear from 2021 campaigns of UICC members, you can watch the Virtual Dialogue on “Rethinking Pink October – how to increase engagement with the public virtually” that was held on 21 September 2021.

Please share your own BCAM campaign through the ICCP portal and view other campaigns from UICC members on the ICCP resource library.

Last update: 
Tuesday 4 October 2022