Breast Cancer Awareness Month has been celebrated every October since the nineties. It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health and the importance of screening for the early diagnosis of breast cancer, now the most commonly diagnosed cancer globally.
On the occasion of this year's Breast Cancer Awareness Month, UICC is:
UICC has prepared ready-made social media messages and posts to help our members and the cancer community raise awareness during Breast Cancer Awareness Month.
Despite being the most prevalent cancer in the world, estimates suggest that by 2025, 2.5M women worldwide will die from #BreastCancer. Find out more this #BreastCancerAwarenessMonth. @uicc @who #GBCI
#BreastCancer accounts for 1 in 4 cancer cases in women. How will you help raise awareness this #BreastCancerAwarenessMonth? @uicc @who #GBCI
Every 50 seconds, somewhere in the world a woman dies from #BreastCancer. Improvements must be made in access to early detection, treatment, palliative and survivorship care, and comprehensive data collection. @uicc @who #GBCI
Since the 1980s, there has been a 40% reduction in #BreastCancer mortality in high-income countries. This has yet to be achieved in the majority of low- and middle-income countries. @uicc @who #GBCI
To reduce #BreastCancer mortality, national cancer control plans must be based on 3 pillars:
@uicc @who #GBCI
Discover Breast Cancer Awareness Month campaigns from UICC members, from October 2021. They aimed to raise awareness around breast cancer through multiple channels and regions:
To learn how to design messaging and campaigns that appeal to the public based on design-thinking principles and hear from 2021 campaigns of UICC members, you can watch the Virtual Dialogue on “Rethinking Pink October – how to increase engagement with the public virtually” that was held on 21 September 2021.