Breast cancer awareness month - advocacy toolkit 2025

October is recognised as Breast Cancer Awareness Month or Pink October, a time to create awareness, honor the millions of lives affected by breast cancer and to reaffirm commitment to equitable access to care and improved survival for all. In 2025, WHO highlights the theme ‘Every Story is Unique, Every Journey Matters.

Read the Breast Cancer Awareness Month - Advocacy Toolkit 2025, developed by WHO, here.