Gaming for Cause returns in 2026 following global reach in its inaugural year

A second edition of Gaming for Cause, organised by UICC partner La Roche-Posay, is scheduled to take place on 22 October 2026 following the reach and engagement recorded during the initiative's inaugural event in 2025. UICC is pleased to collaborate on the initiative and support participating member organisations once again.

While the first edition focused exclusively on skin cancer prevention and early detection, funds raised through the 2026 event will also support programmes providing supportive cancer care through participating UICC member organisations.

Launched in partnership with gaming creator Tyler ‘Ninja’ Blevins, the first Gaming for Cause livestream was held on 19 September 2025 with a focus on skin cancer prevention and early detection. 

The livestream brought together more than 24 hours of gaming content involving 13 creators from across 10 countries. Alongside gaming content, the event incorporated information on skin cancer prevention, detection, and self-screening, connecting audiences with evidence-based public health information.

The programme also included participation from Dr Daniel Sugai, a board-certified dermatologist and content creator, who joined the livestream to discuss skin cancer prevention and detection. According to La Roche-Posay, the event combined entertainment, lived experiences, and medical expertise to reach audiences that may not typically engage with health information through traditional channels.

According to information shared by La Roche-Posay, the event generated more than 1.7 million views and accumulated 280,000 hours watched across continents. The initiative also raised more than USD 230,000.

The funds were directed to UICC member organisations working in skin cancer prevention and support across a range of countries, including SAS Brasil, Melanoma Canada, Ligue nationale contre le cancer (France), DKG (Germany), Fundación COI (Mexico), Thai Cancer Society, Macmillan (UK), and The Skin Cancer Foundation (USA).

These organisations represent a broad range of approaches to cancer control, including awareness-raising, early detection programmes, support services, education, and public information initiatives.

The 2025 event also generated audience interaction around skin cancer awareness. Viewers shared personal stories, discussed the importance of screening and prevention, and accessed information on self-examination and skin health.

By bringing together gaming creators, health professionals, cancer organisations, and audiences from multiple countries, the initiative provides another opportunity to connect information on prevention and early detection with a global online audience.

“For UICC and its members, La Roche Posay’s Gaming for Cause initiative demonstrates how partnerships can support outreach beyond traditional health settings, connecting cancer organisations with new audiences through digital engagement. We are very grateful to our partner for the funds raised to support the work of delivering information, services, and programmes related to skin cancer prevention and early detection.”
– Cary Adams, CEO of UICC