UICC rolls out a refreshed brand identity in celebration of its 90th anniversary

UICC is proud to announce a refreshed visual brand identity, representing its mission to unite and support the cancer community to reduce the global cancer burden, promote greater equity and ensure that cancer control continues to be a priority in the world health and development agenda. 

Marking 90 years working towards closing the gap in cancer care around the world, this renewed visual identity builds on the legacy of UICC’s brand. With a refined design and meaningful symbols, the brandmark references UICC's history, while its simplified and contemporary form provides the foundation for a brand system that illustrates purpose and direction.

The refreshed brand embodies the essence of UICC as a global membership organisation, which amplifies the voices of its members and partners to ensure that cancer control remains front and centre on the global health agenda. It aims to reflect the vibrant relations experienced by UICC’s members and partners working together for a common cause.

After 90 years of growth, evolution and impact, UICC is excited to continue its journey to create a world where no one dies from a preventable cancer and everyone has access to cancer care, regardless of who they are or where they live.

Watch the video on UICC’s brand refresh