The winners of UICC’s Best CEO and Best World Cancer Day Campaign Awards were announced today at UICC’s General Assembly.
UICC’s Best CEO Award acknowledges an outstanding individual from across UICC’s membership who has demonstrated exemplary leadership in managing a cancer control organisation. The award is not meant to reflect career achievements but rather those of the past two years.
The following three CEOs of UICC member organisations were selected as the finalists: Hana Chaar Choueib, General Manager, Children’s Cancer Center of Lebanon (CCCL); Diana Sarfati, Chief Executive Officer, Te Aho o Te Kahu, Cancer Control Agency, New Zealand; Murallitharan Munisamy, Managing Director, National Cancer Society Malaysia (NCSM).
In considering this year’s award in the context of its theme, leadership through crisis, the judges faced a challenging task in selecting one winner among the three finalists. It was felt that each one of them provided a very different, but equally remarkable, example of a leader’s response to crisis situations; together, the three different stories illustrate what great leadership can achieve in times of crisis:
To highlight the diversity of leadership approaches that have seen the cancer community through the last two very challenging years, the judges have therefore decided that the 2022 CEO Award should be presented to all three finalists. An exceptional decision, in recognition of an exceptional period in time.
The Best World Cancer Day Campaign Award celebrates excellence in cancer advocacy by recognising a particularly strong campaign for 4 February aligned with the theme to improve equity in cancer care.
The winning submission was for the campaign run by Spanish Association Against Cancer. The main objective of their World Cancer Day 2022 campaign was to “generate noise, indignation and activism” around the inequities that exist in cancer care, of which many are not aware. Messages were tailored to reach different audiences: politicians, public figures, influencers, doctors, psychologists, people living with cancer and the general public. All were urged to sign a petition to fight to reduce inequity in cancer care.
The Association also made use of location intelligence technology to reach people via mobile advertising at four spots on Gran Vía in Madrid. The supporting campaign event was attended notably by Queen Letizia of Spain and the Minister of Health. More than 70,000 people signed the petition.
The three other finalists, selected among the many excellent submissions received by UICC, were the Children’s Cancer Center of Lebanon (CCCL), the Shaukat Khanum Memorial Cancer Hospital & Research Centre (SKMCH&RC) and China Anti Cancer Association (CACA).
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