UICC Awards: 2018 Winners and Finalists

Winner: I Care for Palliative Care campaign, by Cancer Council New South Wales (NSW), Australia 

The I Care for Palliative Care campaign called on the NSW Government to fund additional specialist palliative care nurses and doctors and provide culturally appropriate palliative care for Aboriginal communities. Cancer Council NSW recruited and supported volunteer leaders to secure pledges of support and organisational endorsements, collect dozens of stories about lived palliative care experiences, host local campaign launch events, achieve media coverage, and secure commitments from MPs across NSW. In response to this campaign and related efforts, the NSW Government committed an additional $100 million in palliative care over a four-year period. Read more

Finalist: Tobacco Control programme, by Nepal Cancer Relief Society (NCRS), Nepal

Nepal Cancer Relief Society (NCRS) is a pioneer organisation for tobacco control in Nepal. Understanding the harmful effects of smoking, NCRS launched a campaign to implement a policy of smoke-free public places and introduce warning labels on tobacco packaging. Public awareness and perception of risk was identified as a major factor in successful tobacco control advocacy, and so NCRS mobilised public figures (actors and Miss Nepal), Mayors, local Governments, the Restaurant and Bar Association of Nepal, media houses and medical associations to shape public perceptions and drive Government action. Measures on smoke-free public places were adopted into national legislation and are being implemented by hospitals, restaurants and bars in the capital (as a starting point), and Nepal has now won a case against tobacco producers to implement warnings on tobacco products nationally. Read more

Finalist: #Sjekkdeg (Get Tested) campaign, by Norwegian Cancer Society, Norway

Following a gradual decline in cervical cancer screening participation amongst young women (25-35), the Norwegian Cancer Society teamed up with Thea Steen, a young journalist / blogger who had developed cervical cancer, and other partners to create #Sjekkdeg to inform young women about the importance of cervical cancer screening. By using new channels, such as short films, documentaries, editorials, bespoke coffee cups, social media coverage, and screening days, the campaign was able to reach out to a target population which was previously not being reached or effectively engaged by more traditional approaches. The campaign also worked with the Norwegian health authorities to improve invite letters for screening, take up the use of mobile technology to reach young women and introduce new methods of screening, diagnosis and laboratory testing nationally. Screening participation amongst the target group increased by more than 20% over the campaign, and participation amongst older women also grew, even though this group had not been the focus of the activities. Read more

Winner: Pat Garcia-Gonzalez, Chief Executive Officer, The Max Foundation, USA 

For more than 20 years, Pat Garcia-Gonzalez, Chief Executive Officer of The Max Foundation, has been dedicated to improving the lives of people facing a cancer diagnosis around the world. Pat is the co-founder of the organisation, which started in 1997 in honour of her step-son, Max. Under her direction since 2005, The Max Foundation provides thousands of patients in 70 low-and middle-income countries with over a million defined daily doses of life-saving cancer treatment each quarter. Known for her passionate advocacy, she also serves on multiple international boards. Pat lives in Edmonds, Washington (USA) where she raised her four sons. The Max Foundation

Finalist: Asem Mansour, CEO / Director General, King Hussein Cancer Center (KHCC), Jordan

Dr. Asem H. Mansour serves as the CEO and Director General of the King Hussein Cancer Center in Jordan, the largest Standalone Comprehensive Cancer Center across the Middle East, leading more than 200 oncologists and consultants and over 2,800 healthcare professionals in executing KHCC’s vision to provide the highest quality care to cancer patients throughout the Region. As part of his resposibilities, he has overseen a 108,000 square meters expansion flourish into life, adding a 13-storey inpatient tower and a 10-storey outpatient building (352 beds) to the existing campus and enabling KHCC to double up the capacity of new cases it serves every year. Dr. Mansour is also a notable newspaper columnist, an active reviewer, and have co-authored in many prestigious medical journals, and various peer-reviewed publications. King Hussein Cancer Center

Finalist: Wondu Bekele Woldemariam, Executive Director, Mathiwos Wondu-YeEthiopia Cancer Society (MWECS), Ethiopia

Wondu Bekele Woldemariam founded Mathiwos Wondu-YeEthiopia Cancer Society following the death of his son Mathiwos from leukaemia. He had come to realize that forming a cancer society and trying to help cancer patients in Ethiopia was the best way to remember his son and transform his personal tragedy into an opportunity to wage a war on cancer. Wondu strongly believes in partnership and collaboration and has played a leading role in forming a united front against cancer in his native country. Under his leadership, MWECS supported the Federal Ministry of Health of Ethiopia to develop and implement a National Cancer Control Plan and a National Childhood and Adolescent Cancer Control Plan, as well as issue a strong Proclamation on tobacco control. Mathiwos Wondu-YeEthiopia Cancer Society


The CEO Award is proudly supported by Merck & Co (MSD)

Winner: African Palliative Care Association’s collaborative initiative to support the implementation of national palliative care policies in Southern Africa (Swaziland, Mozambique and Zimbabwe)

This initiative was implemented through a collaborative approach between the African Palliative Care Association (APCA) and local partners in Mozambique, Swaziland and Zimbabwe and was funded by the Open Society Initiative for Southern Africa. It aimed to support the implementation of national palliative care policies by improving access to and the quality of palliative care services. Project activities concentrated on awareness creation and capacity building of health care workers in Swaziland and Mozambique and lawyers in Zimbabwe over a one year period (April 2017 - March 2018). The initiative aimed to establish models for palliative care service provision through supporting Chibuto Rural District Hospital (CDH) in Mozambique and Raleigh Fitkin Memorial Hospital (RFM) in Swaziland to become palliative care centres of excellence. Other hospitals could then learn from them. In Zimbabwe, the project aimed to initiate the integration of human rights and legal support into palliative care services. African Palliative Care Association

Finalist: World Declaration for Research on Cancer - World Cancer Research Day

In order to raise social awareness and knowledge about the value and impact of cancer research, a number of cancer societies and international cancer organisations have launched this initiative and established September 24th as the World Cancer Research Day (WCRD). WCRD was officially launched in 2016 through a World Declaration for Research on Cancer. Since then 30 organisations involved in cancer control, 12 scientific societies, patient organisations, 45 research centres, 1200 researchers and 75000 people have endorsed the declaration. In 2017 the WCRD global marketing campaign was reproduced in 89 countries, tweeted by 146 organisations and reached over a million people. World Cancer Research Day

Finalist: Project ROSE (Removing Obstacles to cervical ScrEening): design thinking applied to cervical screening, University of Malaya, Malaysia

Pilot Project ROSE, a novel cervical screening research programme employing self-sampling, HPV DNA testing and digital technology is a paradigm shift from the conventional cervical screening programme. Central to the innovation behind Pilot Project ROSE was adopting the principles of design thinking, to 'EMPATHIZE' and to 'DEFINE'. The Project ROSE team spent significant time understanding the issues / barriers of cervical screening within the Malaysian context. The team from University of Malaya visited clinics and spoke to the staff on the ground to define their daily challenges in the context of cervical screening (the human context). Much planning was also dedicated to maximising the use of existing resources within the local clinic setting. Strategic utilisation of existing infrastructure and resources was a key part of the innovation of Pilot Project ROSE. The idea was not to disrupt the daily service provision in these busy clinics or invest in any more infrastructure, but into the clinic's eco-system to maximise opportunities for cervical screening. As with any new intervention, careful attention was also paid to educating the health providers. The strategy is now being refined towards the goal of making cervical cancer a rare disease by increasing the uptake of cervical screening among women. Project ROSE

Winner: Restaurant Care Program, King Hussein Cancer Foundation (KHCF), Jordan

The Restaurant Care Program (RCP) was established in 2007 by the King Hussein Cancer Foundation as an innovative sustainable fundraising programme targeting the general public. The RCP invites restaurants to incorporate an optional small fixed contribution to KHCF as a line item on their dinner bills, enabling restaurant guests to join the fight against cancer. At the time when cancer was still considered a taboo, the idea of bringing cancer onto restaurant tables and associating it with food was a huge undertaking which was frowned upon by most. Gradually, the initiative took hold and, within 10 years, 70 restaurants had joined the programme, raising so far a total of USD 5.25 million. Read more

Finalist: Light a Candle, Children's Cancer Center of Lebanon (CCCL), Lebanon

Light a Candle is an unprecedented digital initiative in Lebanon and the region launched in 2015 under the auspices of the Lebanese Ministry of Telecommunications between the Children’s Cancer Center of Lebanon (CCCL) and touch, the leading mobile and data operator in Lebanon, managed by Zain Group. Through touch self-care app, a candle can be lit for CCCL’s patients in exchange for $1, $5, $10, $15, or $20, which are deducted from the credit of customers with pre-paid lines or added to the bill of post-paid lines holders. 100% of the funds raised are transferred to CCCL to help covering the treatment costs of patients. Since 2015, the initiative has raised close to $190,000 for CCCL patients. Read more

Finalist: World's Biggest Coffee Morning, Macmillan Cancer Support, UK

The World’s Biggest Coffee Morning, which has taken place on the last Friday of September every year since 1990, is Macmillan’s biggest fundraising event for people affected by cancer. People all over the United Kingdom are encouraged to host their own coffee mornings and donations are made to Macmillan. Supporters register to receive their free Coffee Morning kit and host a coffee morning at their chosen venue, which is often their home. Whilst there are several weird and wonderful twists on the event, most hosts simply choose to serve coffee, cake and other treats in return for donations to Macmillan. In 2017 alone £27 million were raised and, since its inception, the initiative has generated £200 million. Read more


Winner: Project PINK BLUE, Nigeria

For the past several years, Project PINK BLUE has been engaging and mobilising organisations across Nigeria for World Cancer Day. In 2018, Project PINK BLUE extended its reach across the border with a national World Cancer Day campaign that reached supporters in both Nigeria and Cameroon. The team at Project PINK BLUE mobilised support and acted as mentor for many of the 70 cancer organisations, government departments, not-for-profit organisations, companies, media as well as influencers and artists participating on the day. Collectively, the partnerships achieved impressive impact: over 2000 individuals participated in the World Cancer Day walk in Abuja, nearly 400 individuals were screened for cancer, almost 200 women were examined for breast cancer and 65 men were given a free prostate antigen test on World Cancer Day across the nation. Read more

Judges' Commendation: Liga Portuguesa Contra o Cancro, Portugal

The success of the Liga Portuguesa Contra o Cancro’s World Cancer Day campaign is underpinned by their more than 100 partnerships. Proactively inviting their partners to take part – both existing and new - the League empowered each partner to develop their own World Cancer Day initiative while providing support and a framework to help them spread the message and make an impact nation-wide. Working alongside companies, schools, libraries, associations, municipalities, and the media, the League was able to achieve national reach, with over 100 events and close to 30,000 web page views - while still maintaining their core message by using the World Cancer Day campaign materials which the League offered to supporters and partners in Portuguese. Read more

Finalist: The Cyprus Anti-Cancer Society, Cyprus

The Cyprus Anti-Cancer Society joined forces for the third consecutive year with a number of organisations, including civil society, patient groups, and associations (including the nutritionists and medical students associations). World Cancer Day proved an opportunity to bring together the strengths of each of the seven organisations for a common goal and with a coherent image and united voice. Each organisation had their own distinct role to play and contribution to make – engaging governments, schools, companies and the public – with a combination of press conferences, sporting and cultural events, and mass and social media campaigns. The World Cancer Day campaign collectively resulted in thousands of event attendees, and high-quality media coverage with more than 70 TV and radio spots and eight media interviews. Read more

Finalist: Shwe Yaung Hnin Si Cancer Foundation, Myanmar

World Cancer Day in Myanmar was marked with a public one-day event, organised by Shwe Yaung Hnin Si Cancer Foundation (SYHSCF) in close collaboration with representatives from the Yangon Regional Government, People Health Foundation, Myanmar Liver Foundation, Myanmar Consumer Union and supported by the Pun Hlaing Siloam and the Pin Lon Hospitals as well as a number of patient support groups. It was the first time that the government, SYHSCF and the main partners came together in support of the day. The event took place at Mahabandula Park located in the heart of the Yangon City. The event, which was aired live on television across the nation, included exhibition booths, health check-up clinics, a charity bazaar, fund-raising booths as well as exercise and entertainment. World Cancer Day gave each of the partners the opportunity to enhance their own profiles while strengthening their collective voices to advocate for greater funding for cancer prevention and control. Read more

Last update

Sunday 20 November 2022

Share this page