In 2008, UICC developed the World Cancer Declaration as a tool to help bring the growing cancer crisis to the attention of government leaders and health policymakers.
"World Cancer Day is a powerful single event that extends its consequences throughout the whole year. The ‘ I Am and I Will ’ campaign has a strong message that empowers people, engaging them in an amazing level of commitment, raising collective awareness concerning cancer prevention."
"Singapore Cancer Society is a strong advocate of Minimising Cancer and Maximising Lives. World Cancer Day is an excellent platform that has given us the opportunity to raise greater awareness about the cause and further galvanise the community to come together in the collective fight against cancer."