Breadcrumb What we do | Areas of focus Breast cancer Breast Cancer Awareness Month Breast Cancer Awareness Month Breast Cancer Awareness Month has been celebrated every October since the nineties. It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health. What is Breast Cancer Awareness Month? Breast Cancer Awareness Month has been celebrated every October for the last 90 years. It is called "Pink October" as people around the world adopt the pink colour and display a pink ribbon to raise awareness about the importance of prevention and routine screening for the early diagnosis of breast cancer, now the most commonly diagnosed cancer globally. Discover UICC’s Breast Cancer programme and its activities for breast cancer control. What are key messages to share? UICC has prepared ready-made social media messages and cards to help members and the cancer community raise awareness not only during Breast Cancer Awareness Month but also, throughout the year. Breast Cancer Awareness Month ready-made social media messages 1 in 8 women are predicted to be diagnosed with #breastcancer in their lifetime. How will you help raise awareness this #BreastCancerAwarenessMonth? @uicc Source: Globocan Every 50 seconds, somewhere in the world a woman dies from #breastcancer. Systematic improvements are needed in breast health promotion, early detection, timely diagnosis and treatment. @uicc Source: Globocan In 2020, there were an estimated 684,996 deaths from #breastcancer, with a disproportionate number of these deaths occurring in low-resource settings. Raise your voice this #breastcancer awareness month! @uicc Source: Globocan Did you know that breast cancer is the most commonly diagnosed cancer across the globe? Let's stand together and raise awareness. Our collective efforts can change the trajectory of this disease. #breastcancer @uicc Source: Globocan 23% of breast cancer cases are preventable. Taking steps such as maintaining a healthy weight, limiting your alcohol intake and quitting smoking, can help reduce the risk. #breastcancer @uicc Source: CRUK Breast cancer is the most common cancer worldwide and the leading cause of cancer deaths among women. The goal: reduce breast cancer mortality by 2.5% per year. How? Diagnose breast cancer at an early stage Deliver a diagnosis in 60 days Enable patients to access multimodal treatment Over a 20-year period this could save 2.5 million lives. #GBCI @uicc Source: GBCI #Breastcancer deaths disproportionately affect individuals in low- and middle-income countries. In high-income countries, the five-year survival rates exceed 90%, while they remain at 66% in India and 40% in South Africa. @uicc #GBCI Source: GBCI Since the 1980s, there has been a 40% reduction in #breastcancer mortality in high-income countries. This has yet to be achieved in the majority of low- and middle-income countries. @uicc #GBCI Source: GBCI Breast Cancer Awareness Month social media cards Download the social media cards Breast Cancer Awareness Month videos UICC members during Breast Cancer Awareness Month Discover previous Breast Cancer Awareness Month campaigns from UICC members. They aimed to raise awareness around breast cancer through multiple channels and regions: In China, the Global Chinese Breast Cancer Organizations Alliance organised the hybrid event “Building lives with miracles” (with translation in English) and they intended to break a world record with a fitness challenge. In Ivory Coast, Hope Life organised Slam Rose, a contest of urban poetry to grow awareness about breast cancer in the younger population. In Egypt, Baheya lit the pyramids in pink and launched the “30 days in Pink” campaign. In Mexico, Fundación CIMA launched a virtual sportive event in which participants could walk, run, swim, bike and more, to support breast cancer patients. In Lebanon, the Bread Exam is a bread recipe that implicitly teaches women how to self-check for breast cancer. To learn how to design messaging and campaigns that appeal to the public based on design-thinking principles and hear from past campaigns of UICC members, you can watch the Virtual Dialogue on “Rethinking Pink October – how to increase engagement with the public virtually”. Please share your own BCAM campaign through the ICCP portal and view other campaigns from UICC members on the ICCP resource library. Related pages Breast cancer is the most diagnosed cancer globally. In the last decade, UICC has launched a series of initiatives to encourage early detection and improve access to treatment and care. This page regroups resources on breast cancer control such as infographics, videos and articles. UICC’s Breast Cancer programme is designed to respond to the urgent need to accelerate progress in breast cancer. Tags breast cancer awareness month breast cancer programme Last update Friday 29 September 2023 Share this page
