World Cancer Day on 4th February 2021 is two months away and will mark the last year of the three-year “I Am and I Will” campaign, serving to reinforce the message of what can be achieved through cooperation and collective action. The cancer community has faced extraordinary challenges this past year in pursuing progress in cancer control despite the coronavirus pandemic. Now more than ever, cancer organisations need support and for everyone to unite and get engaged.
When we choose to come together, we can achieve what we all wish for: a healthier, brighter world without cancer. Together, all of our actions matter. This World Cancer Day, who are you and what will you do?
Preparations are already well underway, and once again on 4th February 2021 dozens of landmarks will be lit up in orange. World Cancer Day will also feature new video content, including the premiere of the World Cancer Day “Common Ground” Interview series – conversations between trailblazers, experts and those affected by cancer. There will also be video messages of support from leaders from around the world on the elimination of cervical cancer, as well as live programming with experts and entertainment.
In addition, UICC is launching two new initiatives. The first, “21 Days to Impact Challenge”, takes the proverbial 21 days to create a positive habit and is filled with guidance, fun quizzes and helpful resources, encouraging everyone to get informed, speak up and take small and meaningful actions each day towards their own personal health, supporting someone living with cancer or helping to eliminate cervical cancer.
In the second new initiative for 2021, UICC is teaming up with sports marketing agency ORSEN SA and ZWIFT, a provider of a virtual cycling platform, for the World Cancer Day Solidarity Challenge. Sports enthusiasts around the world, including a few celebrities, will have the opportunity to join in a virtual community bicycle ride to raise money and play an active part in the global fight against cancer.
To support cancer organisations in their planning and preparations for World Cancer Day, particularly for more digitally-driven activities in light of the coronavirus pandemic, UICC has created a number of how-to guides and other materials in several languages. These provide guidance and assistance on organising an event, fundraising, raising visibility on social media, advocating for more effective cancer control, reaching out to the media and generally raising awareness about cancer on the 4th of February.