World Cancer Day 2019 Ignites Action

2019 marked the beginning of the three-year 'I Am and I Will' World Cancer Day campaign, which stirred supporters towards action. The newly released report provides an in-depth look at these actions, showing a high-impact, high quality campaign.

World Cancer Day focused the world's attention this past 4 February; the campaign achieved tremendous cut-through, trended globally on Twitter, became one of the primary press stories of the day and reached more and more supporters.  

The amount of reach, engagement and coverage was remarkable, offering a significant opportunity for the international cancer community and UICC members to tap into the incredible momentum and attention around the day to showcase their life-saving work in cancer, grow their own profile, and amplify their voice. 

Together the actions of UICC members and supporters this year helped to achieve remarkable results: 

• 947 activities in 127 countries 
• 15,810 press articles in 154 countries 
• 741,936 social media mentions, helping the day trend worldwide on Twitter  
• 300,360 unique visits to worldcancerday.org  
• 62 governments participating 
• 55 landmarks illuminated in 37 cities 

World Cancer Day continues to drive impact and action. The Impact Report details some of these acts as a reminder that all of our actions - big and small - has a powerful and incredible impact. 

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