Pfizer's This Is Living With Cancer™ Campaign

27 August 2018

Today, more people than ever are managing life with cancer. Pfizer’s, UICC's Vanguard partner, campaign This Is Living With Cancer celebrates their stories and provides tools to support those who have been affected by cancer.

This Is Living With Cancer is a program that shares inspiring stories and provides people living with cancer and their loved ones with resources such as a documentary film and a free mobile app—LivingWith—to help manage some of the daily challenges faced by people living with cancer.

The documentary film received a nomination at the 2018 Cannes Lions Health festival and follows five patients over four months in 2017, documenting experiences and challenges that many cancer patients across the world face on a daily basis. 

The free LivingWith app provides patients and caregivers a tool to organize certain important information in one place, including:

  • Build a circle of support from friends and family to get help with daily tasks
  • Record and remember key takeaways from doctor visits, and keep track of notes and questions in between appointments
  • Track mood, pain and sleep and integrate with other fitness apps and wearables
  • Get organized and store key documents
  • Receive information about local events and nutrition articles

To watch the entire film, and learn more about the This Is Living With Cancer campaign, please visit: (link is external)

For more information and to download the free LivingWith mobile app on your smartphone, please visit Available in English and Spanish.*

Patients and their loved ones also can find the initiative on Facebook and Instagram.

*This app has been developed by Pfizer.

Last update: 
Friday 7 June 2019