Daiichi-Sankyo shows their commitment on World Cancer Day

8 February 2019

Global pharmaceutical company Daiichi-Sankyo's multi-year partnership spans the new 2019-2021 'I Am and I Will' campaign to help drive impact and action. 

In their first year as an official World Cancer Day partner, the company launched a Twitter campaign to help drive awareness and to reaffirm their commitment to developing "meaningful treatments for patients with cancer." 

Daiichi-Sankyo also used the day to rally their teams and colleagues around the world, using the opportunity as a powerful reminder of the critical work they do every day. Television screens throughout the corporate offices featured key information and messages about the campaign, while employees were encouraged to share their 'I Am and I Will' messages on social media. An internal communications campaign featuring World Cancer Day also helped to boost awareness among Daichii-Sankyo's 15,000 employees. 

Partners like Daiichi-Sankyo are using their global network and influential voice help to amplify the World Cancer Day messages, and inspiring conversation, action and true impact among their employees, stakeholders and communities on World Cancer Day and beyond.

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About World Cancer Day

World Cancer Day takes place every year on 4 February and is the uniting global initiative under which the world comes together to raise the profile of cancer in a positive and inspiring way. Spearheaded by the Union for International Cancer Control (UICC), the day aims to save millions of preventable deaths each year by raising awareness and improving education about the disease alongside calling on governments and individuals across the world to take action. 

2019 will be the first year of the new three-year campaign, ‘I Am and I Will’. The new theme is an empowering call for personal commitment and represents the power of our actions taken now to reduce the growing impact of cancer. This year follows on follows on the back of last year’s tremendous campaign success, including nearly 1,000 activities taking place in 130 countries, over half a million tweets, and more than 50 governments participating in 2018.

#WorldCancerDay #IAmAndIWill

For more information, please visit: www.worldcancerday.org
 

Last update: 
Friday 7 June 2019
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