Winner of the World Cancer Day 2024 Campaign award announced

The 2024 award goes to the Baheya Foundation for Early Detection and Treatment of Breast Cancer, Egypt, for their campaign focused on early detection and comprehensive care for breast cancer patients.

Baheya’s campaign included free services for both Egyptian women and immigrants, emphasising the importance of early screening and patient support through a range of activities, including a fitness day and a series of public awareness sessions.

The foundation’s new hospital in Sheikh Zayed aims to significantly increase the availability of early detection services, serving 500,000 women annually. The campaign generated high social media results and achieved coverage in numerous press and media outlets like the Al-Nahar Channel, Elghad News and Arqam News.

The World Cancer Day campaign award traditionally recognises outstanding communication campaigns by UICC members aimed at raising awareness about cancer and addressing disparities in cancer care in line with the current World Cancer Day theme, which was "Close the Care Gap" in 2024.

UICC received impressive submissions and nominations from around the world, all contributing to the critical objective to ensure equitable cancer care for all.

An international jury of cancer advocacy and communication specialists shortlisted 3 finalists and chose the winner based on a set of criteria, including outreach and impact measurements.

The two other finalists were the Mahatma Gandhi Cancer Hospital & Research Institute in India, which organised a large-scale walkathon to promote cancer awareness and early detection, and the Kenyan Network of Cancer Organizations (KENCO), which hosted a festival celebrating cancer survivors and provided vital cancer education materials to patients and caregivers.

"UICC members are working relentlessly against cancer worldwide. Without their unwavering commitment, World Cancer Day would not have become one of the leading global health awareness days. We extend our heartfelt thanks to each member for their invaluable contributions and congratulate the Baheya Foundation for their outstanding campaign." Prof. Jeff Dunn, AO, President of UICC