This second dialogue in the series on Digital strategies shared insights into how organisations can stay ahead of the curve with digital, including looking at current and future digital innovations in fundraising and income generation.
Participants explored key trends in online giving, discussed steps to successful digital fundraising and learned from a case study of digital fundraising during COVID-19 from a cancer organisation.
This Virtual Dialogue is supported through the UICC CEO Programme, sponsored by:
Jen Lowthrop is a digital marketing consultant and travel blogger with over 10 years’ experience working in the charity and public sector. Jen focuses on creating quality online content to help improve awareness and engagement with your brand, be that through social media, SEO or Google AdWords campaigns. Jen has worked on digital campaigns for and provides training for a variety of charities, students and small businesses on digital marketing. Jen has also appeared on BBC World as their digital advertising expert.