Breadcrumb World Cancer Day 2023: commercial interests drive millions of avoidable cancer deaths World Cancer Day 2023: commercial interests drive millions of avoidable cancer deaths Monday 30 January 2022. Geneva, Switzerland. The Union for International Control (UICC), which drives the campaign for World Cancer Day on 4 February, calls on governments around the world to prioritise four policy actions to reduce preventable cancers caused by tobacco use and the consumption of alcohol and ultra-processed foods including sugary beverages. Nearly half of all deaths due to cancer – 4.45 million out of more than nine million in 2019 – are caused by known modifiable risk factors, with smoking, alcohol consumption and high body mass index (BMI) among the top three. Sugary drinks and ultra-processed foods are known drivers of obesity, defined as a BMI above 30 and, like tobacco and alcohol, are potentially addictive. These products are marketed by companies whose corporate interests often outweigh concerns for global health. Access the resource Resource Information Type of resource Press release Author Union for International Cancer Control (UICC) Publish date 30 January 2023 Language English Tags World Cancer Day Close the care gap Equity Commercial determinants of health Last update Sunday 28 January 2024 Share this page