World Cancer Day 2022 marks the first year of a new three-year campaign centred on the issue of equity. The campaign theme ‘Close the care gap’ recognises the power of knowledge and challenges assumptions. This first year of the campaign raises awareness about the lack of equity in cancer care and explains the barriers that exist for many people in accessing services and receiving the care they need – and how these barriers potentially reduce a person’s chance of surviving cancer.
This year follows on from the success of last year’s campaign at the height of the pandemic, which saw over 840 activities taking place in 116 countries, including 152 iconic monuments in 91 cities were lit up in the colour orange for World Cancer Day, over 20,000 press articles published in 156 countries, and nearly 700,000 social media posts were shared, including at the highest levels from US President Joe Biden, French President Emanuel Macron and British Prime Minister Boris Johnson. More than 110,000 campaign materials were downloaded from the website, with 50,000 custom posters generated by visitors.
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