Announcement
07 January 2025

Less than one month till World Cancer Day 2025: Join the global movement!

Led by UICC and organised every 4 February, World Cancer Day 2025 marks the first year of the campaign ‘United by Unique’, calling for a shift of cancer care and health systems worldwide towards a people-centred approach.

World Cancer Day is organised every 4 February by UICC, and is one of the most celebrated health awareness days around the world. This global initiative unites people around the world dedicated to improving awareness and knowledge of cancer risks and actions to better prevent, detect, and treat the disease.

This year marks the first year of the ‘United by Unique campaign calling for a people-centred approach to cancer care. This approach is oriented around individuals and communities instead of just the disease. By fully integrating each individual’s unique needs with compassion and empathy, it leads to the best health outcomes.

‘United by Unique’ implies that every experience with cancer is unique and it will take everyone, united, to create cancer care that looks beyond the disease and sees the person before the patient.

What to expect on World Cancer Day 2025

  • Opportunities for interviews with UICC representatives in North America, Latin America, Europe, Australia, India, and Africa, as well as UICC member organisations around the world.
  • Real stories with unique perspectives: Individuals from all walks of life and around the world are invited to share their personal cancer stories.
  • Upside down challenge: people across the world are encouraged to share videos or photos of themselves upside down, along with their unique story about how cancer turned their world upside down.
  • Hundreds of activities will take place globally to raise awareness about cancer, the risk factors, preventative screening for early detection, and to ensure that the specific needs of every person with cancer are met.

Available for download

  • Press materials, including factsheets on the global cancer context, World Cancer Day, people-centred care, and the United by Unique campaign.
  • A range of branded materials, including action toolkits, social media content, customisable poster generator, how-to guides, infographics, and logos, which individuals and organisations can personalise and use to raise awareness and promote their own activities in connection with World Cancer Day.

Last year’s World Cancer Day campaign saw 900 activities and events take place in more than 127 countries, 138 iconic landmarks were illuminated across the globe, and more than 60 governments worldwide marked World Cancer Day.

The hashtag #WorldCancerDay trended on X (Twitter) globally throughout the day. There were over 27,000 press mentions in 159 countries across print, online, and broadcast and more than 500,000 social media posts were shared, including from top government officials and celebrities, and more than 45,000 campaign materials were downloaded from the website.

 

Last update

Wednesday 18 December 2024

Share this page

Related content

Diverse group of people in World Cancer Day branded hoodies posing outdoors in front a bridge lined with World Cancer Day flags

Events, testimonies, and digital activations worldwide highlighted the importance of tailoring cancer care to personal needs and realities, with strong engagement in the ‘United by Unique’ campaign, broad  involvement from UICC members, and high-profile support from public figures and governments.

Row of branded World Cancer Day flags on a bridge in Geneva, Switzerland

World Cancer Day’s United by Unique campaign highlights personal stories that illustrate how people-centred cancer care looks in practice, stressing the need for political will to make inclusive, empathetic, and accessible care the global standard.