Special Focus Dialogue: Rethinking Pink October – how to increase engagement with the public virtually

Tuesday, September 21, 2021 - 13:00 (GMT+1)

Rethinking Pink October: how to increase engagement with the public virtually


Breast Cancer Awareness Month Pink ribbon

Breast Cancer Awareness Month is one of the key annual opportunities to raise awareness on breast cancer, promote early detection, hear patient’s stories, address breast cancer stigma, engage the broader public and raise funds.

Since 2020 and the COVID-19 pandemic, breast cancer groups have had to rethink their Pink October campaigns and increase their virtual presence. Through innovative interventions, campaigns and messaging, they showed that public health promotion can take various forms and generate a strong impact on access to breast cancer health. How to best adapt a campaign? Why partnering with other groups can increase the reach of messages shared? How to assess the impact of a virtual campaign?

This Special Focus Dialogue shared case studies from different breast cancer groups and regions to inspire ideas and share lessons learnt from 2020 campaings to make the most of the upcoming Breast Cancer Awareness Month.


  • Gabriel Johnson - Project Coordinator, FEMAMA (Brazil)
  • Ebele Mbanugo - Founder and Executive Director, Run For a Cure Africa (Nigeria)
  • Mary Wong – Chairman, Global Chinese Breast Cancer Organizations Alliance (China)

This Special Focus Dialogue is offered as part of the UICC's Breast Cancer Programme

Event Information

Virtual - Virtual event - online 1202 Geneva Switzerland
UICC Member
This event is under the auspices of UICC
Breast, Cancer prevention and control
Last update: 
Tuesday 11 October 2022