Advocacy aims to raise political awareness and influence public policy decisions. It begins with a clear policy goal and a target audience. The intended goal should be carried through with clear messaging and consistent, targeted activities via multiple channels.

Our advocacy goals are clear:

• Press for cancer control to be included in the revised Millennium Development Goals (MDGs) in 2015.
• Encourage governments to fulfil their commitments from the UN High-level Meeting on NCDs, with a special focus on the importance of national cancer control plans and surveillance.
• Support WHO to develop robust systems for measuring progress against targets, ensuring governments can be held accountable.