The World Cancer Day 2018 Impact Report has arrived

4 April 2018

World Cancer Day extends its reach and impact  

World Cancer Day 2018 was especially momentous as it was the final year of the ‘We can. I can.’ campaign. Over the past three years, the campaign has been empowering everyone – as individuals and as a collective - to play their part in reducing the impact of cancer.

World Cancer Day 2018 Impact Report has arrived

This year more than ever, World Cancer Day captured the world’s attention.

From cancer survivors, individuals living with cancer, families and caregivers, and advocates, to governments, cities, organisations, schools, hospitals, businesses and communities, every voice this World Cancer Day was heard loudly and clearly. 

In 2018, the world came together to inform, educate, raise awareness and inspire action around one of the world’s most deadly diseases. This report takes a look at some of these actions and how the collective efforts this past 4 February made a resounding impact worldwide.


Available for download in English, French, Spanish and Brazilian Portuguese.

A million thanks to our supporters in 2018

This report provides a summary of the impact of World Cancer Day 2018 in broad strokes, as we could not possibly detail the thousands of generous individual and collective efforts that took place this past 4 February. However, every action taken and every message shared by all World Cancer Day supporters not only helped to achieve the impressive numbers, but also gave the campaign a life, energy and momentum of its own. 

Particular thanks go to all UICC members who used the day to raise further awareness in their country, communities and neighbourhoods. Thank you for working alongside your governments and cities to further push for action, and for reaching out to schools and businesses to further harness support and amplifying the World Cancer Day message. 

We would also like to especially acknowledge the UICC Board of Directors for their invaluable support, and members of the World Cancer Day Advisory Group whose insight helped to ensure the campaign resonated deeply and widely in every part of the world.

Thank you also to our World Cancer Day partners, whose generous financial contribution supports the best work that we do. And, many thanks to all our volunteer translators who allowed us to reach more people than ever before.

Preparing for a fresh, new campaign   

The last three years have shown what impact we can achieve together under the same banner. World Cancer Day is a campaign built to resonate, inspire change and mobilise action long after the day has passed. Between today and the new campaign in 2019, let’s continue the momentum in reducing the impact that cancer has on ourselves, our communities and the world.  

  • Support World Cancer Day by coming on board as an official World Cancer day sponsor and benefit from high-impact visibility with a new and dynamic campaign starting in 2019
  • Include your World Cancer Day event, campaign and/or activity in your communications and fundraising plans for 2019
  • Get in touch to find out how to contribute to next year’s translation of campaign materials
  • Share with us your World Cancer Day 2018 successes
  • Continue to share and use the World Cancer Day materials throughout the year

For more information on World Cancer Day, visit

Last update: 
Wednesday 4 April 2018