Sports field transformed for breast cancer

11 May 2014

Melbourne, 10th May 2014 - 15,000 people stood together in the name of breast cancer awareness on Australia's principal sporting ground, the MCG, in the shape of BCNA's iconic Pink Lady logo.

The 'Field of Women' is a powerful human display that brings the statistics of breast cancer to life, with participants standing in bright pink ponchos to represent the number of Australians who will be diagnosed with breast cancer in 2014. 

Maxine Morand, Breast Cancer Network Australia (BCNA) CEO, said taking part in the Field of Women was a truly unforgettable experience. 

“I was invited to take part in the Field of Women in 2010 when I was Victorian Minister for Women’s Affairs and took along a close friend who was a breast cancer survivor. I was really overwhelmed by the emotional impact of the event.” 

The following year, Maxine was herself diagnosed with breast cancer and then became CEO of BCNA. 

“Standing on the Field of Women this year with my friends and family took on a whole new meaning after my own breast cancer experience. For me, it offered an opportunity to reflect on my own cancer experience and stand with others who have been affected or who have lost someone they love.”

BCNA, a UICC member, is the peak national organisation for Australians affected by breast cancer and works to ensure that Australians affected by breast cancer receive the very best support, information, treatment and care.

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Last update: 
Tuesday 4 July 2017