World Cancer Day: "Debunk the myths"

The World Cancer Day 2014 is shaping up and we are pleased to share an update on the campaign so far. Find out what Myths we will be focussing on and the materials that will be available to you to help us debunk them.

World Cancer Day 2014 is only a few months away so we are excited to be able to share with you the four myths the campaign messaging will be focusing on, under the tagline "Debunk the myths". With the help of the World Cancer Day Advisory Group, the campaign will center around the following myths and their related truths about cancer:

  • Myth 1:  We don't need to talk about cancer
    Truth: Whilst cancer can be a difficult topic to address, particularly in some cultures and settings, dealing with the disease openly can improve outcomes at an individual, community and policy level. 
  • Myth 2: There are no signs or symptoms of cancer
    Truth: For many cancers, there are warning signs and symptoms and the benefits of early detection are indisputable.
  • Myth 3: There is nothing I can do about cancer
    Truth: There is a lot that can be done at an individual, community and policy level and with the right strategies; a third of the most common cancers can be prevented.
  • Myth 4: I don't have the right to cancer care
    All people have the right to access proven and effective cancer treatments and services on equal terms, and without suffering hardship as a consequence.

The following tools are being developed for you to be able to use, share and spread the word about World Cancer Day:

  • A campaign poster available in five designs and many languages.
  • 4 Fact sheets: one per myth aimed at sharing the top-level key messages with the general public.
  • 4 Evidence sheets: one per myth backing up the fact sheets with key figures, background information and sources.
  • A Members' Toolkit which will help you find any way to mark the day, no matter how big or small your action is.
  • A Corporates Toolkit which will be an abridged version of the members Toolkit adapted for corporate audiences to better engage them in World Cancer Day.
  • A set of five postcards, each one featuring a myth to dispel and its associated truth
  • 4 myths icons which can be used for you to tailor your social media pages or website banners.
  • an eCard to spread the message about World Cancer Day 2014 theme and tagline to your contacts via email.
  • A refreshed design for in line with the new visual identity of the 2014 campaign

Keep an eye on to download the latest tools and materials and find out what will be available next...

Next steps... get involved!

  • Keep us informed of your plans and ideas to mark World Cancer Day 2014 and share them with your network
  • Don't forget to add your event on the World Cancer Day Map of Events available here
  • Share your stories/case studies on myths and misconceptions
  • Help us translate the campaign materials. Let us know by sending us an email at
  • Do you have a Twitter handle? If yes, send it to us at so we can interact with you before, during and after the World Cancer Day campaign. Otherwise, add us on Twitter directly using @uicc. Don’t forget to use the #worldcancerday hashtag!

Remember that every World Cancer Day campaign is made and tailored FOR you, BY you and it is YOU who can help make it become a real success. Visit for regular updates!

To get in touch with the Communications Team about World Cancer Day, please send an email at