World Cancer Day 2016: a very impactful campaign

We are thrilled to say that World Cancer Day 2016 has tremendously grown in reach and impact – with nearly 900 activities across 130 countries registered on the Map of Impact – thanks to the global efforts of the cancer community.

Taking place under the tagline ‘We can. I can.’ the World Cancer Day 2016 campaign has inspired many of you and greatly helped raising the profile of cancer globally in a positive way. From the press and media perspective, World Cancer Day 2016 generated 17.9 billion opportunities to see, hear or read about the Day (compared to 10.7 billion in 2015). We are extremely proud to say that the digital results far exceed previous years as well: 180K unique visitors on the website, 98K resources downloaded, 355k tweets using #WorldCancerDay were sent, the Day generated 3.5 million engagements on Facebook (i.e. like, share or comment) and 3.9 billion social media impressions in total.

2016 WCD - Preliminary results - Press & Social Media

The social media ‘Talking Hands’ campaign was also a tremendous success with more than 13K images shared on the Wall of Support. It was amazing to see that so many creative individuals, organisations and companies, got engaged in this activity, resulting in thousands of positive and inspirational messages about cancer sent out to all corners of the planet through social media. Some of our members even produced short videos to show what they can do to help fight and prevent cancer. Watch some of the videos on our YouTube channel.

Each individual or collective contribution has been fundamental to the huge success of the campaign so we would like to thank all of you who did something to mark this important day and in particular the members of the World Cancer Day Advisory Group as well as our World Cancer Day Visionary Partners and Supporters.

2016 WCD - Preliminary results - Members engagement

Moreover, we are looking forward to receiving your World Cancer Day reports. Let us know what you did and how things went this year by using the reporting template available for download. The information will constitute an invaluable part of the general World Cancer Day Report that we are now compiling. Please download the activity report template by clicking here, and send it back completed to by Tuesday 15 March. Don't forget to share any images, flyers, documents, press releases or anything you think is relevant.

Last update: 
Monday 29 February 2016