World Cancer Day 2013 'Cancer - Did you Know?'

This year’s campaign focuses on dispelling damaging myths and misconceptions about cancer. 

Under the tagline “Cancer - Did you know?”, World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we will be focusing our messaging on the four myths below.

Myth 1: Cancer is just a health issue
Truth: Cancer is not just a health issue. It has wide-reaching social, economic, development, and human rights implications.

Myth 2: Cancer is a disease of the wealthy, elderly and developed countries
Truth: Cancer does not discriminate. It is a global epidemic, affecting all ages, with low- and middle-income countries bearing a disproportionate burden.

Myth 3: Cancer is a death sentence
Truth: Many cancers that were once considered a death sentence can now be cured and for many more people their cancer can now be treated effectively.

Myth 4: Canc