World Cancer Day 2013 'Cancer - Did you Know?'

This year’s campaign focuses on dispelling damaging myths and misconceptions about cancer. 

Under the tagline “Cancer - Did you know?”, World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we will be focusing our messaging on the four myths below.

Myth 1: Cancer is just a health issue
Truth: Cancer is not just a health issue. It has wide-reaching social, economic, development, and human rights implications.

Myth 2: Cancer is a disease of the wealthy, elderly and developed countries
Truth: Cancer does not discriminate. It is a global epidemic, affecting all ages, with low- and middle-income countries bearing a disproportionate burden.

Myth 3: Cancer is a death sentence
Truth: Many cancers that were once considered a death sentence can now be cured and for many more people their cancer can now be treated effectively.

Myth 4: Cancer is my fate
Truth: With the right strategies, more than one in every three cancers can be prevented.

In addition to being in-line with our global advocacy goals, we believe these overarching myths leave a lot of flexibility for members, partners and supporters to adapt and expand on for their own needs. 

FOR MORE INFORMATION ON WORLD CANCER DAY, PLEASE VISIT: worldcancerday.org    

Media enquiries

All media enquiries should be directed to:

UICC Press Relations
Laura Korgaonkar
Email: laura.k@toniclc.com / communication@uicc.org
Tel: +44 207 798 9928
Mobile: +44 7985 540 319

Spokespeople

Please contact us above should you wish to be put in touch with key global and regional spokespeople that we have available.