Advocacy resources

Advocacy toolkit


The toolkit is grouped into two complementary sections for easy use:

Key messages and evidence to support advocacy

  • How Members and Partners can use the World Cancer Declaration
  • A Series of 11 Evidence Sheets to support Advocacy around the World Cancer Declaration Targets
  • A Guide for Advocacy to Mainstream Cancer in the Post-2015 Agenda

Practical tools for strengthening advocacy

  • A Guide to Creating a Strong Foundation for Cancer Advocacy
  • Working in Partnerships to Strengthen Advocacy
  • Working with the Media
  • Monitoring and Evaluating Advocacy


The adoption in May 2013 of global commitments for non-communicable disease (NCD) control provides the framework for meeting
the ambitious target of a 25% reduction in premature mortality from NCDs by 2025. A major challenge for civil society and other
stakeholders is to now hold governments accountable for these commitments through a coordinated global advocacy push that
places the World Cancer Declaration targets at the centre of efforts for NCD prevention and control. This toolkit is designed to equip
organizations with the knowledge and tools to make this happen in three ways:

Strengthen credibiltiy

Evidence is powerful. Effective communication of evidence ensures a strong foundation for advocacy. This toolkit brings together key evidence to support the achievement of the World Cancer Declaration targets and showcases success stories that demonstrate proven effective solutions working in practice.

Create sustainability

Keep up momentum. It is essential that the promises made by governments be turned into action for people living with and at risk of cancer. Understanding these promises, how they can be used in cancer advocacy and communicating these messages to policy makers and other stakeholders, including the media are key to ensuring that momentum is not lost in taking action at country, regional and global levels.

Build capacity

Be part of the global movement for action. Assisting UICC to continue to strengthen and expand its global advocacy efforts is a key way to build capacity so that collectively we will be successful in mitigating the social and economic impact of cancer on future generations.


A copy of the full advocacy toolkit can be downloaded as a PDF document HERE.

You may also view and read the various toolkit elements directly online, by clicking on the following links:

  1. Executive Summary
  2. World Cancer Declaration Backgrounder
  3. Evidence Sheets
  4. Cancer Development
  5. Practical Tools

If you have any questions, or would like to provide feedback on the toolkit please contact:

Facts and figures

Cancer Facts and Figures

WHO Cancer Country Profiles 2014

In light of 2013 commitments to the global NCD targets and indicators, there is a pressing need for countries to both obtain and communicate accurate information on readiness and priority actions to respond to the growing cancer burden. The WHO Cancer Country Profiles 2014 is an essential tool for informing NCD and cancer control planning that analyses the global status of cancer prevention and control.

The Profiles provide national stakeholders for the first time with a one-reference synthesis of the country cancer situation. Each profile features the individual country’s cancer burden, top cancer trends, cancer specific risk factors (tobacco, alcohol, physical inactivity, obesity, household fuel use), capacity for interventions, strategies, evaluation and monitoring.

To download the Profiles as PDF documents and as applications for Android and iOS devices please click here.

Non-communicable Diseases Progress Monitor 2015

The World Health Organization’s new Non-communicable Disease (NCD) Progress Monitor tracks the extent to which 194 countries are implementing their commitments to develop national responses to the global burden of NCDs.

The Monitor provides a snapshot of some of the achievements and challenges faced by both developed and developing countries as they strive to reach globally agreed targets to combat cancer, diabetes, and heart and lung disease. It uses the 10 indicators and their sub-indicators on which WHO will base its report on progress at the 2018 High-level Meeting on NCDs at the UN General Assembly, covering a range of critical issues, from the setting of overall NCD reduction targets, to strong measures to reduce tobacco consumption, harmful use of alcohol, unhealthy diets and physical inactivity, along with measures to strengthen treatment and care for people with NCDs.

Other resources

Other resources

Developing a rights-based approach to cancer control advocacy

Despite a growing recognition of health as a human right, cancer and other non-communicable disease receive little mention in the Unoited Nations framework for human rights. Cancer is, however, a public health and a human rights issue. 

UICC has produced a  human rights briefing that puts forward ways of exploring a rights-based approach to cancer control, focusing on standard setting, awareness raising and holding UN Member States to account.

Global Opioid Policy Initiative (GOPI)

The first international survey on the availability of opioids for cancer pain management was led by Nathan Cherny, Israel, Chair of the ESMO Palliative Care Working Group and conducted under the auspices of the ESMO Emerging Countries Committee (previously the ESMO Developing Countries Task Force). 

An international partnership of over 20 organisations worked together to benchmark current standards against international standards set by WHO/International Narcotics Board. The survey results provide evidence of necessary policy reform to improve the management of severe cancer pain and to relieve unnecessary suffering worldwide. Get more information and advocacy resources here

Childhood Cancer Signs and Symptoms Campaign (ChiCA)

Childhood Cancer International (CCI), the International Society of Paediatric Oncology (SIOP) and Union for International Cancer Control  (UICC) have collaborated on a joint 'Signs and Symptoms' campaign to raise the knowledge and awareness of health workers about the warning signs of childhood cancer. The campaign aims to generate health sector support for better detection, diagnosis and treatment of childhood cancer.


Initial materials developed for the campaign included a poster with common signs and symptoms of childhood cancer and a pocket card with common differential diagnoses. These materials have already been translated into many languages and disseminated in over 40 countries, and are designed to support health workers working particularly at primary and community health level.

Expert films and webinar series

Expert films

The campaign has now scaled-up to include a series of expert films narrated by doctors, a nurse, a cancer survivor and a parent to help improve early diagnosis of cancer, particularly in low-income countries where need is greatest.

Pour le français    |     Para el español 

Webinar series

Webinars and videos are being developed to demonstrate how the signs and symptoms campaign is being implemented in countries around the world- in health centres, hospitals, schools and community settings.

Introduction to the Signs and Symptoms Campaign

Bless a Child Foundation, Brian Walusimbi

Fundación Nuestros Hijos, Chile – Dr Marcela Zubieta

Last update: 
Thursday 22 June 2017