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Siemens donates 10,000 euros to UICC

Siemens's "blue band aid" internal photo campaign raises 10,000 euros to support the activities of UICC.

Together with the launch of the new in­terventional oncology campaign at the Radiological Society of North America (RSNA) in 2009, the Siemens Angiography, Fluoroscopy and Radiogra­phy (AX) business unit started the “blue band aid” charity campaign and was able to do­nate 10,000 euros to UICC.

The Blue Band Aid symbolises the mini­mally invasive procedure to treat tumors in patients that might not be treat­ed before, allowing patients to return to their daily lives earlier. Instead of leaving the hospital with a big scar they only need to wear a small band-aid. To show their commitment to the fight against can­cer, Siemens employees in Forch­heim, Germany and Hoffmann Estates, USA as well as customers and other visi­tors to the RSNA had the chance to have their photo taken wearing the blue band-aid. For every photo taken Siemens donated 5 euros or 5 dollars to UICC. More than 1,800 people participated in the charity campaign resulting in a donation of 10,000 Euros to cancer care.

“We have created more awareness for cancer care among our employees and customers, and are proud to donate to UICC. Our systems and applications ideally support interventional radiologists who follow the trend towards minimally in­vasive cancer treatment,” says Dr. Oliver Meissner, Head of Global Marketing for Interventional Radiology at Siemens.