4 February is a day where organisations, individuals, communities, schools and governments from all over the world come together, united in an urgent call to reduce the global impact of cancer.
We invite you to join us on this day, with one voice and one aim of raising awareness, education and aid against cancer.
Why does World Cancer Day matter?
With 8.8 million deaths from cancer every year, worldwide (4.4 million of which are premature deaths), and as that number is projected to rise to over 14 million per year over the next ten years, there is an urgent need to continue to push for forward progress in the fight against cancer.
Through raising public awareness, mobilising governments, the media and individuals to take further action against the disease on World Cancer Day, it will support global efforts to reduce the number of premature deaths and to help save millions of lives.
One United Voice
World Cancer Day is the single initiative in which the world rallies under the one banner in a positive and inspiring way.
With a united voice and united goals, we can take decisive action and make accelerated progress in reducing the impact that cancer has on the people we love, our communities and the wider world.
Watch the world light up for World Cancer Day
Cities around the world will be signalling their commitment to the global challenge of cancer by lighting up their major landmarks in the World Cancer Day colours of orange and blue.
Keep your eyes out on the following buildings and landmarks, which are set to light up in orange and blue on 4 February:
If any of these landmarks are in your neighbourhood, take a photo of it on Sunday and share it with the world on Instagram, Facebook, and Twitter.
Amplifying around the globe
2018 is the final year of the three year 'We Can. I Can.' campaign which has built incredible momentum over the past couple of years with the empowering message that everyone has the power to take action. This coming World Cancer Day we want to have an even bigger impact than ever before.
Through social media and the global media, we reached a collective audience of at least 7 billion last year and want to continue to reach more and more supporters.
"Social media is transforming the way we raise awareness about cancer, and is an essential tool in how we educate and engage the public about cancer-related issues, such as new treatments, prevention, survivorship, clinical trials, advocacy, and funding." - Rick Buck, Senior Director of Communications and Public Relations, American Association for Cancer Research
We invite you to share your stories, thoughts, and perspectives and to create wider conversations on social media and tag them with the official hashtags #WorldCancerDay and #WeCanICan so these discussions can help to keep cancer at the top of the global health agenda.
Signs for Change
This World Cancer Day, we are asking everyone to get involved with our Signs For Change social media activity to make change happen.
Join thousands of supporters and hold up your World Cancer Day sign and show what actions you're taking, what you want policy makers need to start doing, and asking what more can be done in the fight against cancer.
One week to go checklist:
For more information, visit worldcancerday.org