Canadian Cancer Society wins global video award on YouTube

With more than 17,000 votes cast to determine the winners, the video was spotlighted on YouTube’s home page for a full day and, in less than 24 hours, was viewed more than 70,000 times – a six-fold increase over the previous six months.

In September 2009, the Canadian Cancer Society launched “Join the Fight”, an impassioned campaign that rallies Canadians to join the Society in the battle against cancer. The movement transforms the range of emotions that cancer can cause into a powerful collective resolve to fight the disease. The campaign was promoted using traditional media and social media.

The winning internet video, “Fight”, shows unrehearsed, emotional testimonials from real Canadians whose lives have been touched by cancer. “This short film gives us a glimpse at the harrowing experiences that cancer patients and their families face, but also shows their courageous and inspirational responses” says Canadian Cancer Society president and CEO Peter Goodhand.

Far more important than the award itself is the fact that so many more people have now watched the video and been inspired by the Canadian Cancer Society’s message to get involved, fight back and eradicate cancer.

Watch the winning video below. The Canadian Cancer Society is fighting to save, improve and enrich the lives of Canadians. See the Canadian Cancer Society’s Join the Fight campaign at: Join the fight: www.fightback.ca or Joignez le combat: www.combatpourlavie.ca.