The Initiative’s primary approach for reducing cancer stigma is to tell the stories of survivors and those who support them. As such, the Initiative promotes survivor stories in order to raise awareness about cancer and stigma at the national and community levels.  Promotion of survivor stories is through the following four components:

• Mass media: including radio, video, print, and SMS-texting as a means to disseminate positive & informative messaging around cancer.

• Community outreach: working within targeted communities to address misconceptions and spread survivor stories on a local level.

• Special events: as a means of bringing together survivors and increasing awareness of the issue of cancer stigma in South Africa.

• Public relations: specifically working with journalists to share positive and empowering messages on national, provincial and regional levels.

The events taking place are as follow:

Date: February 4th, 2011
Event: Aerobics Marathon
Venue: Orlando Communal Hall (Orlando East, Soweto, Johannesburg, South Africa)
Hour: 09:00am - 2:30pm
 
Date: February 9th, 2011
Event: A Celebration through Music, Poetry, Cancer Info
Venue: Mdantsane City Mall (East London, South Africa)
Hour: 10:00am - 4pm

Location