• A nationwide promotional campaign is going to run during the week which included television and radio advertisements, a poster campaign displayed in public places, and a TV advertisement encouraging women to take part in the new screening programme that was shown on a number of TV stations including ETV, Kanal 2 and Kanal 11.
• A number of public lectures will be organised for the general public about cervical cancer prevention and to promote participation in the screening programme.
• A number of Estonian Cancer Society HPV brochures will be send to gynaecologists and doctors across Estonia for distribution to the general public.

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