The parents could not know as he washed out the smell and the money spent was too less to be worried about. Same Vishal was 27 years old when he could not pass his stools, received chemotherapy for 6 months and still lost his life to brutal colo-rectal cancer.
The products that can potentially predispose life to be entrapped by cancer have pricing structure in order to be consumed by masses. Tobacco (in any form), alcoholic preparation, and now even junk food available at throw away prices. Stakeholders who sell them have a reason to do so but stakeholders involved in making purchase decision do lack idoneous analytical competence.

The vast distribution system, designer marketing and the addiction prompts products with carcinogenic property easy buying. The purchase action lacks the fear of long term consequences making it worth spending for. The Cancerous Thrift is on the rise and calls for an action plan that makes them more sensible before emptying their pockets.
It is an ever growing phenomenon which transforms into uncontrollable at critical point of time. The amount of money spent on treatment could go into millions of dollars or crores of Rupees depending upon stage it is brought in with no guarantee of life. And this is just the financial drain; emotional trauma caused cannot be simply calculated.

In order prevent the catastrophe; the vital steps are to be taken early. A unique model is in proposition by oncologist that aim at enhancing wise spending behaviour as early as possible.
Medical Oncologist Dr Shyam Aggarwal from Sir Ganga Ram Hospital admits proposing Government authorities to include information of substances causing cancers as a subject of course curriculum. He opines that reinforcement is vital and that can happen only if it is made compulsory to be remembered. We are in process of preparing a draft with consent of hundreds of oncologist to be submitted to the concerned minister.

Communicating about the hazards as early as possible by stakeholders like parents, teachers, relatives, and guardians is the key.

World Cancer Day is marked on February 4th of every year to raise awareness of cancer and to encourage its prevention, detection, and treatment. It is founded and led by the Union for International Cancer Control (UICC), a global consortium of more than 470 cancer-fighting organisations in over 120 countries. World Cancer Day targets the public through global communications, and encourages policy makers and UICC member organisations to make cancer a political priority. UICC also has responsibility for - The World Cancer Declaration - a tool to help bring the growing cancer crisis to the attention of government leaders and health policymakers in order to significantly reduce the global In India, Forty per cent of the cancers in the country are due to tobacco.

Tobacco related cancers are very common among males, namely, cancers of the lungs and oral cavity. Prevention offers the most cost-effective long-term strategy for the control of cancer. Tobacco use is the single greatest avoidable risk factor for cancer mortality worldwide, causing an estimated 22% of cancer deaths per year. In 2004, 1.6 million of the 7.4 million cancer deaths were due to tobacco use. Alcohol consumption accounts for approximately 22% cancers in men, whereas in women the attributable burden drops to 9%. Among women, cancer of uterine cervix (Poor hygiene and Viral HPV Infection) and breast (fatty diet, minimal physical activity) are common. Environmental pollution of air, water and soil with carcinogenic chemicals accounts for 1–4% of all cancers worldwide cancer burden by 2020.

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