Boehringer Ingelheim takes to Facebook and Twitter Live for a World Cancer Day first

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Visionary World Cancer Day partner hosts expert panel to raise awareness on lung cancer

In a World Cancer Day first, the team at Boehringer Ingelheim hosted a simultaneous Facebook and Twitter Live Event. On the eve of World Cancer Day, the live broadcast brought together a diverse panel of speakers to raise awareness of lung cancer, with the discussion centred on the current challenges faced by the lung cancer community, the role of patient organisations, EGFR mutation testing as well as personalised treatment.
 

Moderated by Jilly Carter, the speakers included UICC Director of Advocacy and Networks, Julie Torode, Medical Oncologist, Professor Anders Mellemgaard, and lung cancer patient, Katherine Davies.
 

With this year’s World Cancer Day highlighting the role of physical activity in reducing the risk of cancer, as well as its benefits during treatment and recovery, Katherine was able to share how her love for running has helped during her cancer journey.
 

Around 1,000 viewers tuned in live with questions being posed directly to the panellists by the Facebook and Twitter community in the live Q&A session. To date, more than 57,000 people in total have viewed the video.

Boehringer Ingelheim also chose World Cancer Day as the occasion to release a new report following the recent World Cancer Congress. The report, Informing Patients, Improving Outcomes: Optimising information sharing in lung cancer, identifies four main areas to help optimise the information shared between patients, healthcare professionals and patient associations and to help combat the communication barriers that exist:

  1. Providing simple accurate information
  2. Keeping up-to-date with technology
  3. Making data meaningful
  4. Working together
     

To view the report, please click here.
 

Find out more about World Cancer Day at worldcancerday.org