World Diabetes Day, 14 November 2010.
The campaign slogan is: "Let's take control of diabetes. Now."
For the general public and people at high risk of diabetes, the focus will be on raising awareness of diabetes and disseminating tools for the prevention of diabetes. For people with diabetes, the focus will be on disseminating tools to improve knowledge of diabetes in order to better understand the condition and prevent complications. For governments and policy-makers, efforts will focus on advocacy aimed at communicating the cost-effective implications of diabetes prevention strategies and promoting diabetes education as a core component of diabetes management and treatment.
The key messages of the campaign, developed for different target groups, are:
- Know the signs and symptoms of diabetes. Early diagnosis saves lives.
- Diabetes prevention and treatment is simple and cost-effective. Put it on top of the agenda.
- Your child could be affected. Know the warning signs. See your doctor to measure the risk.
- Enjoy an active life and prevent complications.
A special video, shot in the IDF Executive Office in Brussels, has been produced explaining the 2010 campaign. View the video.
"UICC wishes the International Diabetes Federation a successful World Diabetes Day this Sunday. This gives us all an opportunity to highlight the fact that diabetes, with cancer and other non-communicable diseases, account for more than 35 million deaths each year, 60% of global deaths, 14 million of which could be avoided if governments and societies addressed the common risk factors of tobacco use, poor diet, physical inactivity and harmful use of alcohol."
Cary Adams, UICC CEO, 11 November 2010.
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